How We Turned Boring Career Advice Into $60K From One Email
BUSINESS TYPE
Coaching/Consulting
NICHE
Career Coaching
$60K
generated from a single email
200+
strategy calls from one email
286
clicks in under 2 hours
22.3%
average open rates (vs 17.3% industry average)
The Challenge
A successful career coach was struggling to fill their sales calendar. Despite life-changing results for clients, their emails were getting lost in the noise of generic "believe in yourself" advice.
The Target
High-level executives and senior professionals drowning in the modern job search (60k email list)
The Results That Made Them Say "Shut Up And Take My Money"
$60K generated from a single email
200+ strategy calls from one email
286 clicks in under 2 hours
22.3% average open rates (vs 17.3% industry average)
4-Month Performance:
January: 20.0% open rate → 41+ calls
February: 22.8% open rate → 58+ calls
March: 21.6% open rate → 51+ calls
April: 21.8% open rate → 60+ calls
What Made The Difference
Before: Corporate robot voice, vague motivation, forgettable content After: Raw truth-telling that made people think "OMG, that's me!"
The 6 Email Themes That Drove Results:
"The System Is Rigged" - "STOP applying online... you won't get the job"
"Fast Turnaround Stories" - "from layoff to multiple offers in 9 weeks"
"Hack The Matrix" - "I tricked 23 ATS systems (and you can too)"
"Resume Glow-Up" - "this resume is the best we've ever seen"
"Interview Secrets" - "get hired on the spot (if you do these 5 things)"
"Truth Bombs" - "why recruiters are paid to reject you"
Our Formula:
Short & punchy (some winners under 50 words)
Real stories over LinkedIn fairytales
Data-driven testing to find what actually converts
Friend-level honesty instead of corporate speak
Bottom Line: We turned career advice into must-read content that consistently generated 50+ high-quality sales calls per month.
Ready to make your email list your biggest revenue driver?
